Find the best facebook marketing agency ways to advertise your business with Facebook and Google Ads, learn how to take advantage of these powerful marketing tools! There are six Facebook ad formats. The most common types are text ads, canvas ads, video ads and carousel ads. What type of ad you choose to run will depend on your goals for each campaign. Your campaign objectives could be anything from building brand awareness to driving conversions to collecting email addresses. Because there are so many different types of Facebook ad formats available, it’s important to choose which one(s) best align with your business goals before running any campaigns. Take some time to consider whether you need simple or complex creative that may incorporate text, images or video; depending on what type of product or service you offer, you can use different types of Facebook advertising content in order to get results (and stay within your budget). Facebook Ads are a powerful way to get your company in front of a relevant audience. Using custom audiences you can upload a list of email addresses and Facebook will automatically create ads for each person on that list, giving you instant access to relevant people who have already shown interest in your brand. Facebook also offers several different types of ads including: Website Call-to-Action Ad: If someone clicks on an ad from your website they’ll be directed straight to your site. It’s a great way to get new leads, encourage sharing and improve conversion rates! Promoted Posts: Promoted posts let you showcase content from an existing Page post that you think is important or interesting.